The Art of Social Media Marketing

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People in an art museum gather around the statue of Winged Venus.

Written by David Gilbert 4th

Graphic Design by Sandi Brabaw

The Social Media Marketing Plan

Imagine the corporate world as one big art museum. Through social media marketing, you play the role of the artist. Meanwhile, everyone else is the art critics searching for the best artwork to display in their galleries. Your job is to sell your artwork to as many potential buyers as you can.

Unfortunately, everyone’s artwork cannot be chosen for the exhibit. So it’s important you make the most compelling artwork that grabs people’s attention. But don’t worry, if you’re not that great of an artist, it’s okay. Luckily, you can learn a lot from social media marketing. Before you know it, your brand could be seen as a masterpiece to anyone willing to buy your work.

Social media is like an artist’s workshop, except that it’s in electronic form. Also, instead of art supplies, you’re given online platforms. The success of social media marketing is dependent upon how well you utilize online platforms when promoting your brand.

If it helps, think of your personal brand as an empty canvas. Don’t be intimidated by any white spaces. In fact, you should embrace them. You can decorate a canvas in any way you desire. Not only that but social media provides all the tools you’ll need to make the art you want to sell.

To Show the What, You Must Know the Where

In order for social media marketing to be done correctly, learn how online platforms work. For instance, Twitter isn’t the same as Instagram, and Facebook differs from LinkedIn. Remember, the purpose of one social media platform isn’t the same as another.

However, this doesn’t mean you have to be on every online platform. In actuality, it’s the opposite. Instead, engage only on the online platforms that you’re most comfortable with. For example, if you like posting photos of your face in dirty bathroom mirrors, then Instagram may work best with you. Just be creative when advertising your work. Do you know about memes? You can use them in your social media marketing plan to make your brand stand out.

What’s the Best Museum to Showcase Your Art Exhibit?

a woman stands in an empty hallway looking at three art posters.

Make sure your social media marketing plan works by strategizing the best ways to promote your brand. Don’t think that putting paint on a canvas will make you the next Picasso. You must know what it is that you want to create. So what’s your vision? Social media marketing is successful once you learn how to utilize each online platform correctly.

Social media is a networking tool. It’s a way to cut out the middleman. With social media, you can talk to your followers directly. Don’t you see how these online platforms benefit social media marketing? Now, you can build relationships with people from great distances without leaving your bedroom. With a good social media marketing plan, a personal website can give you full access to an audience from all over the world.

An Ode to the Cult Following

You need all the support you can find. With a social media marketing plan, think of ways to gain followers. It’s highly unlikely social media will just hand you followers like pieces of candy. This means, you’ll have to work to raise your follower count. The best way to find followers on social media is by being, exactly that, social.

The relationship with your followers is important. It doesn’t take rocket science to know that artists need support to be successful. The same applies to you as well. To gain followers, engage with them. Seek common interests to create a connection with the online community. This way, you’ll gain support for your brand.

The Downside of Sketching with Permanent Markers

You must have great visuals at an art museum. It’s what people expect when they come to an exhibit. People will be turned off if your artwork is poorly designed. So remember this when social media marketing. In today’s age, the internet follows you everywhere. Therefore, you should be careful what you put on social media. The reality is, you never know who’s browsing your page.

Everything you post on social media reflects who you are to faceless strangers. Posts, pictures, even memes you use, are an extension of you. In a way, social media is like the unveiling of an art display. Anyone who browses your profile receives an up-close look at your art. That’s why, you should present a display that you can be proud of. The Mona Lisa wouldn’t be in high demand if her face looked ugly, right?

Make Every Stroke of the Paintbrush a Deliberate One

Social media marketing lives on consistency. Therefore, post often and with purpose. Know exactly what you’re promoting to the public. That way, you’ll know how to use social media to your advantage. Also, be aware of your number of posts. You don’t want to spam your followers with too much content.

Keep in mind that different online platforms have their own set of posting limits that users expect. For instance, Twitter is an online platform where posting multiple times in a span of ten minutes is okay. However, this isn’t the case for Facebook. Multiple posts in a span of one day may get you more blocks than follows.

Convey the Story Behind Your Art

Spiderman says, “with great power comes great responsibility.” The same can be applies social media marketing. With that said, you should properly manage your brand on social media. So how do you convey your brand to an audience? By sending the right message to receive the best response.

No relationship can survive with mixed messages. So be mindful of your voice and tone when it comes to social media marketing. Being funny and witty is cool for social media. Similarly, it’s cool to be laid back and reserved. So stay aware of how you’re perceived by the public. You don’t want to come off as a jerk when telling jokes. Neither do you want to be seen as depressing when being thoughtful.

Not only can you communicate with words, but also with presentation. Again, think of yourself as the artist. The way you design a portrait will attract attention. When it comes to social media marketing, your online profile must be pleasing to the eye. In fact, there are numerous social media tools that can help you. So make sure you take advantage of them. A great visual creates intrigue. Also, your brand will have a personality that your audience can connect with.

Being the Mad Artist of the Corporate World

To be a social media marketing guru, you need time and patience. Also, you must be social and engaging with the public. By doing so, you’ll find that social media marketing isn’t too difficult. The more you learn about social media, the more you’ll know how to use it.

Also, be aware that it’s okay to personalize your brand. In other words, putting yourself out there will help people connect with who you are. You should treat social media marketing as a job. Your brand must shine through on these online platforms. Otherwise, you may be forgotten about. Which is, sad to say, easy to happen on social media nowadays.

To learn more about social media branding, read this article by Jennifer Mayberry.