Written by Gabriella Lobianco
Graphic Design by Andrea Dove
Getting Started in a Social Media Career
In today’s world, social media careers are one of the fastest growing fields. The objective of being in a social media career is to have your content reach the masses. So how does an individual become successful in this field? Together, we’ll learn more on how to be successful in a social media career.
Have an objective
All good businesses have a clear objective, also known as a mission statement. For instance, if you look at Planet Fitness, their mission statement is,
“We at Planet Fitness are here to provide a unique environment in which anyone – and we mean anyone – can be comfortable. A diverse, Judgement Free Zone where a lasting, active lifestyle can be built.”
Their mission statement leads the way for how a company will portray themselves. For example, you wouldn’t find a company like Planet Fitness associating themselves with McDonald’s. That would be a contradiction to their mission statement. To become successful in a social media career, knowing how to relay your message to your target audience is key.
To get a clear objective, think about what you want your message to be. From there, you can pinpoint any goals that you want your brand to succeed at. Choose goals that are attainable and in reach. Achieving goals can boost morale and get you excited for the next challenge set. When you are in a social media career, you have to constantly adapt your goals to what the new trends are. So, pay attention to what is happening outside of your business. Your goals should help you gain an audience and build traffic throughout your website.
Know Your Audience
When you know your goals, you’ll know your audience. As you gain experience in your social media career, you’ll find that your goals and audience go hand in hand. You should aim your goals towards the people who partake in your brand.
Questions to ask yourself about your audience:
- Who are they?
- Where are they located?
- What do they want?
- Why do they want it?
All these questions will identify who your clientele is and will better help you with marketing on the web. Over 90% of millennials between the ages of 18-29 use social media. It’s evident that social media is the preferred choice for millennials when it comes to communicating online. This is a prime reason why social media careers are in high demand today.
Get The Know How
“The social media landscape is evolving daily, and business and brands need to ensure they have strategy and staff that can evolve with it.”- Kiara Havenga
To be successful in a social media career, you must understand your responsibilities and how you play a pivotal role in social media. Become familiar with terms such as:
- SEO (Search Engine Optimization)
- Graphic Design
Just by having those terms on your resume will be an advantage for you when applying for a social media career. You will understand what is expected of you if you do land jobs such as a:
- Social Media Marketing Specialist
- Brand Manager
- Marketing Analyst
- Creative Director
- Digital Marketing Strategist
In the field of social media careers, you have the responsibility of promoting a business or a brand through social networks. Promoting will allow you to actively engage with potential online customers. A head tutor for Social Media Marketing online named Kiara Havenga says, “Due to the fact that social media platforms and tools change constantly, Social Media Marketing Specialists need to have an agile awareness of how trending features can best be used to communicate a brand’s principles.” You must stay current with the latest movements on the web if you’re in a social media career. The web is so fast paced that Kiara also goes on to say, “The social media landscape is evolving daily, and business and brands need to ensure they have strategy and staff that can evolve with it.”
Utilize SEO on Google
Ever wondered how top-ranked websites get to the top of Google’s SERP (Search Engine Results Page)? According to Neil Patel, social signals are how you develop a social media and SEO strategy. By tagging or linking your brand to successful people who are in a social media career or who have popularity, you’re increasing your SERP. Patel points out that you should “mention them (tagged individuals) on social media by connecting them back to the content.”
Social media careers use SEO to reach and interact with their customers. If done correctly, customers will share your business’s content with their own social networks. That will start a web of shares throughout the internet that will lead back to you as the original source.
When it comes to social media careers, remember that your journey of learning is never complete. LinkedIn is also the best way to get your resume out there and let recruiters find people like you who are looking for social media careers. There are so many advancements in technology, that the ways to reach your audience are endless. The social media career path is growing and is a major importance to companies. With the internet in high use, many businesses need people like you who want to take part in a social media career.